The PureLinq Methodology

SYNCHRONIZED NARRATIVES

INTEGRATED MARKETING COMMUNICATIONS (IMC)

IMC is a research-based, audience-focused, results-driven brand communication planning process that synchronizes multiple pieces of creative assets across digital channels to influence consumer behavior.

Our IMC approach leverages internal experience and expertise to build authority and trust with an audience around a specific topic area.

AUDIENCE RESEARCH

UNCOVER AUDIENCE PROBLEMS

Uncover insights into how your audience searches for and makes decisions to solve their problems.

With audience research, we found that the brand’s target audience was have a tendency to forget to cancel monthly subscriptions that eat up cashflow.

EXPERT-LED NARRATIVES

Experts with unique research scape narratives

After analyzing the audience's pain points we found that forgotten subscriptions can account for 10% of operating costs, while tariffs could reduce cashflow for brands like Jim's.

SHAREABLE ASSETS ENABLEMENT

Interactive assets made to share

A simple chart and video can communicate earn authority and trust while enabling journalist and the audience to share on social.

CATEGORY FUNNELS

Funnels based on audience categorical needs

Company X offers AI automation for financial document analysis. X has many potential target audiences, each with multiple pain points. PureLinq created a site within a site so that when the audience reaches the site they click further into the site by self-qualifying, moving through audience-specific funnels.

SYNCHRONIZE CHANNELS

Drive cross-channel behaviors

The interactive chart was posted on the company blogs as a research study, and Jim provided a short webinar that was optimized for YouTube. Additionally, we created YouTube shorts, LinkedIn videos, and a newsletter around the topic.